Selling our souls

The Ambassador Theatre Group has just announced a wonderful new innovation. Before a play begins in one of their theatres, Gordon’s gin ads will be projected onto the safety-curtains. Maybe I’m old and sad. I’m certainly grumpy. But really, does everything have to be an opportunity for advertising: do we really have to ‘monetize’ life? Isn’t there some way of living without people shrieking ‘Buy buy buy’ into our ears every moment of the day and night?

Libraries used to be a place where one could read, or borrow, books that took you into a different world; now they are told to sell services to survive. Tubes and buses took you from point A to point B, yes, with ads on the walls, but the ads didn’t actually sing and shout, and the public-transport system was not expected to make money, just get people around the cities. If you looked something up in the encyclopaedia, the publishers didn’t have a way of selling your searches to advertising companies. National museums hand out press packets that say to journalists, ‘Pretty please, mention that Crappy Merchandise is our sponsor, otherwise we’ll never be able to put on a show again.’

And now, when we go to see Hamlet, we’re going to be bombarded with messages to drink gin. God knows, it’s enough to drive one to drink.

About inspectorbucket
Judith Flanders was born in London, England, in 1959. She moved to Montreal, Canada, when she was two, and spent her childhood there, apart from a year in Israel in 1972, where she signally failed to master Hebrew. After university, Judith returned to London and began working as an editor for various publishing houses. After this 17-year misstep, she began to write and in 2001 her first book, A Circle of Sisters, the biography of four Victorian sisters, was published to great acclaim, and nominated for the Guardian First Book Award. In 2003, The Victorian House (2004 in the USA, as Inside the Victorian Home) received widespread praise, and was shortlisted for the British Book Awards History Book of the Year. In 2006 Consuming Passions, was published. Her most recent book, The Invention of Murder, was published in 2011. Judith contributes articles, features and reviews for a number of newspapers and magazines.

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